Privacy Policy

Last updated: May 26, 2026

This Privacy Policy explains how Helton Labs LLC (“Helton Labs,” “we”) handles personal data in connection with Emit (rssemit.com). We act in two roles: as a controller for data about account holders, and as a processor for the subscriber data our customers send through the Service.

Data we collect

Category Examples Role
Account data Name, email, hashed API key, credit balance, billing records Controller
Subscriber data Subscriber email addresses, status, your feed/email content Processor (on your behalf)
Operational data Send/bounce/complaint events, request logs, IP for rate limiting Controller

How we use data

We do not sell personal data, and we do not use your subscribers’ data for our own purposes.

Sub-processors

We share data with vendors strictly to provide the Service:

Provider Purpose
Amazon Web Services (SES) Email delivery
Resend Email delivery
Stripe Payments (we do not store card numbers)
Render Application hosting & managed Postgres
Sentry Error monitoring (when enabled)

Retention

Account and subscriber data are retained while your account is active. On account deletion (DELETE /v1/account) we delete your feeds, subscribers, broadcasts, and credit history; backups and legally-required records may persist for a limited period.

Security

API keys are stored only as hashes. Data is encrypted in transit, and at rest by our hosting and sub-processors. Sending domains require DNS-based verification before use.

Your rights

Depending on your location (e.g., GDPR/UK GDPR, CCPA/CPRA), you may have rights to access, correct, delete, or port your personal data, and to object to certain processing. Account holders can exercise these via the API or by contacting us. Subscriber requests should be directed to the customer who collected the data (the controller); we will assist that customer as their processor.

Data processing

For subscriber data, our customers are the controllers and Helton Labs is the processor. We process such data only on documented instructions, assist with security and data-subject requests, and use the sub-processors listed above. A Data Processing Addendum is available on request at will@heltonlabs.com.

Cookies

The marketing site and dashboard do not use advertising cookies. The dashboard stores your API key and preferences in your browser’s local storage to keep you signed in; it is never sent to us except as a bearer token to authenticate API requests.

Changes

We may update this policy; material changes will be posted here with a new date.

Contact

Privacy questions: will@heltonlabs.com.
Helton Labs LLC.