Mailchimp vs emit
Mailchimp is a full marketing suite that bills by contact — including unsubscribed and unconfirmed ones — and its RSS-to-email is a campaign add-on. If you just want your RSS feed emailed to subscribers and billed for what you send, it's heavy and pricey.
| emit | Mailchimp | |
|---|---|---|
| Pricing model | Pay per email ($0.80/1k) | Per contact (tiered) |
| Pay for inactive subscribers | No | Yes (billed per contact) |
| RSS feed → newsletter (native) | Yes | Add-on (RSS campaign) |
| API-first / OpenAPI | Yes | Partial |
| Send from your own domain | Yes (SES, DKIM) | Yes |
| Paid subscriptions / paywall | No | No |
| Best for | Devs & their agents | Marketing teams |
As of 2026, Mailchimp's paid plans start around $13/mo (Essentials, 500 contacts) and bill per contact as your list grows. Verify current plans on their site. Last reviewed May 2026.
Why developers pick emit over Mailchimp
- You're billed for emails sent, not for every contact (active or not).
- RSS-to-newsletter is the core product, not a feature buried in a campaign builder.
- A real API + MCP server your coding agent can drive end-to-end.
When Mailchimp is the better choice
Mailchimp is the better choice if you need full marketing automation, audience segmentation, e-commerce flows, and a visual campaign builder.
emit pricing
$0.80 per 1,000 emails, prepaid — no subscriber tiers, no monthly minimum, no revenue cut. See pricing, the full comparison, or add a subscribe form.